Psychologycalendar_todayLast updated: Apr 2026

What is Cognitive Bias?

/ˈkɒɡnɪtɪv ˈbaɪəs/

A systematic pattern of deviation from rationality in judgment. These mental shortcuts help the brain process information quickly — but often mislead us in complex decisions.
lightbulb

Everyday Example

Confirmation bias makes you notice news stories that confirm your existing beliefs and mentally skip those that contradict them — even if the contradicting ones are more credible.

publicReal-World Application

Doctors can fall victim to anchoring bias: if a patient's first test suggests one diagnosis, they may subconsciously filter subsequent evidence to fit that first impression.
psychology

Did you know?

Psychologists Daniel Kahneman and Amos Tversky pioneered the study of cognitive biases in the 1970s. Kahneman won the Nobel Prize in Economics in 2002.

emoji_objects

Key Insight

You can't think your way out of cognitive biases — they operate below conscious awareness. The best defence is building systems that force you to consider alternatives before deciding.

Want to learn Cognitive Bias in 60 seconds?

Join 50,000+ learners snacking on knowledge daily.